Fundamentals of Digital Marketing for the Self-Employed
Course Summary
Code: ACC-11C
Location: Online
Cost: £149
Starting: Thursday 06 November 2025
Duration: 4 sessions over 4 week(s)
Time: 18:30
Description
Unlock the power of digital marketing and take your business to the next level with this comprehensive course. Whether you're a small business owner or aspiring marketer, you'll gain the essential knowledge and skills needed to effectively market your brand online. From understanding strategies and tools to building your online presence, this course provides everything you need to succeed in the digital world.
Through this course, you will:
- Understand the fundamentals of digital marketing and its role in business growth.
- Explore key marketing strategies, including email marketing, SEO, and analytics.
- Learn how to create and optimise websites and social media for maximum impact.
- Develop content strategies, understand paid advertising, and leverage organic reach.
Who is this course for?
This course is for anyone who is intererested in learning the fundamentals of digtal marketing.
Entry Requirements
You also need to be able to use a computer effectively and have access to a good standard computer in order to be able to participate online.
What you will learn
You will be introduced to digital marketing, covering strategies, channels, and essential tools such as email marketing, SEO, and analytics. You will also focus on building an effective online presence through websites and social media. Additionally, you will learn how to create and manage digital content, while gaining an understanding of paid advertising and organic reach.
Through this course, you will:
- Understand the fundamentals of digital marketing and its role in business growth.
- Explore key marketing strategies, including email marketing, SEO, and analytics.
- Learn how to create and optimise websites and social media for maximum impact.
- Develop content strategies, understand paid advertising, and leverage organic reach.
How you will learn
You will learn via practical exercises, presentations, group and pair activities and the completion of workbooks.
What will you need to bring
You need a computer with a good internet connection.
How you will be assessed
Your written work, undertaken in the online programme, will be assesed by your tutor.
Where next?
You can undertake further learning within the area of business and finance, such as Bookkeeping.
What we expect from you
You are required to attend every session. The minimum required attendance for this course is 85%. Anything below this attendance will be reviewed by the Curriculum Development Manager and you may be withdrawn from the course and the outstanding course fees will still be payable. Please see our terms and conditions for more information.
Havering Adult College requires its learners and staff to uphold the following good behaviour principles:
-Act in a way that would not upset or offend others
- Treat all staff and all other learners with respect at all times
- Use appropriate language and not make remarks likely to offend; either verbally, in writing on or via social media
- Attend regularly and arrive on time
- If you are unable to attend or arrive on time, you must inform us by emailing your teacher or phoning 01708 434955 option 1, option 2
- Follow Health and Safety guidelines for the venue and those specifically related to the course you are attending
- Turn off mobile phones whilst in class (except in an emergency)
- Actively promote British values
Time and duration
Start Date: 06 November 2025
Start Time: 18:30
Day: Thursday Evening
First Lesson Duration: 02:30
Total Weeks: 4
Location
Online
ZZ99 9ZZ